Frontenac Ambassador program reaches 100 members in its first year

Posted on Tuesday October 17, 2017

Glenburnie, ON – The Frontenac Ambassador program is one year old and fittingly it has reached 100 members to mark the milestone.

What began in September 2016 as a way to encourage local businesses to promote the newly adopted Frontenac brand has evolved into a network of business owners and community organizations collaborating toward a healthy and vibrant economy in Frontenac.

 “I have heard first hand from some of our local business owners that this program has been very valuable to them,” said Frontenac County Warden Ron Vandewal. “Supporting our business community in real and tangible ways is important for the long-term health of our communities in Frontenac,” he said.

The program has proven especially successful in two main areas so far:

  1. Increasing resident and visitor awareness of local businesses through an engaging social media campaign.
  2. Supporting business owners by connecting them to resources, organizations and other businesses that contribute to their success.

“We’ve heard from ambassadors over the past year that they think the program has great potential to drive increased tourism to Frontenac,” said Frontenac County Community Development Officer Alison Vandervelde who is leading and coordinating the program. “Moving forward, the program will continue to be shaped by the ambassadors to ensure it remains valuable to them and to the Frontenac region,” she said.

If you are interested in learning more about the Frontenac Ambassador program or how to become a member, contact Alison Vandervelde: or 613-548-9400 ext 331.

Frontenac County’s award winning brand was approved by County Council and launched in July of 2016. It is built on the three themes in the County’s Economic Development Charter – Trips and Trails, Food and Beverage and Recreational Lifestyle. Frontenac Ambassadorssupport this identity as a tool to foster a sense of place and grow the reputation of Frontenac as a desirable place to live, visit, and do business.

More information about the Frontenac Ambassador program is available at


Marco Smits, Communications Officer
Phone: 613-548-9400 x 305 Email: