National marketing award for Frontenac County branding

Posted on Thursday October 27, 2016
Frontenac County National Marketing Award

Glenburnie, ON – Frontenac County has received the 2016 Economic Developers Association of Canada (EDAC) National Marketing Award for Best Brand Identity. The award was presented at the annual EDAC conference in Saskatoon on Tuesday.

“This award is a great honour,” said Frontenac County Warden Frances Smith. “This brand was developed with a lot of input from residents in the County along with a great team of staff, local marketing partners and member municipalities and I am very proud of everybody who helped put this together,” said Smith.

Frontenac County Manager of Economic Development Anne Marie Young, who was also named Economic Developer of the Year by the Ontario East Economic Development Commission last month, was in Saskatoon to accept the award.

The award winning Frontenac brand is designed with longevity in mind and builds on the three themes in the County’s Economic Development Charter – trips and trails, food and beverage, and recreational lifestyle. With modifiers such as “Farm to Fork…”, “Proudly Located... ”, and “Handcrafted…” local businesses and organizations are encouraged to use the “In Frontenac” tagline in their own marketing campaigns. Already more than 30 businesses #inFrontenac have signed on to become brand ambassadors.

The Economic Developers Association of Canada (EDAC) is Canada’s national organization of economic developers pursuing excellence in the field since 1968. The association offers its members professional development, networking opportunities and a comprehensive offering of resources, both on and offline.

The Frontenac brand was developed with the help of local company RedTrain who conducted research throughout the County and various feedback and input sessions.  RedTrain published a case study about the brand on its website here www.redtraincreative.com/portfolio/frontenac.

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Marco Smits, Communications Officer County of Frontenac

Phone: 613-548-9400 x 305 Email: msmits@frontenaccounty.ca